Sayduck

Challenge

It's a familiar dilemma - you fall in love with a piece of furniture, but hesitate to buy it because you're unsure if it's the right size for your space, or if the color and style fits with your décor.

Sayduck co-founder and CEO Mikko Martikainen experienced this predicament firsthand while furniture shopping for his newborn's nursery. That's when he decided to leverage his background in visual effects and partner with retailers to improve how customers shop for products using their mobile device.

 

Solution

Sayduck decided to enable virtual showrooms, making it possible for consumers to "try before they buy".

Initially, Sayduck investigated a web-based WebGL approach but quickly realized its limits to achieving their vision. As a next step, Sayduck tested different mobile augmented reality platforms. They selected the Vuforia™ mobile vision platform because of its ease of use, quality and seamless integration with Unity.

Using Vuforia, Sayduck developed a series of product visualization apps enabling consumers to see all kinds of products - from sofas to sinks - within their homes or offices, thereby helping them to make better-informed purchasing decisions, as well as allowing products to be purchased directly from within the app.

High-end furniture manufacturers and retailers immediately grasped the value of having such virtual showroom apps. Not only would they alleviate the burden of stocking large, expensive items in every color and material, they would make shopping more personal and productive.

Results

Sayduck has won 33 customers using this experience. In addition to the core Sayduck app, Sayduck has created 15 custom apps for home furnishing companies including Vitra, Alessi, Serralunga, Kartell, One Nordic, Made.com and Bathrooms.com.

End-user feedback on the range of Sayduck apps has been very positive – Sayduck has highlighted that its apps has received with more than 50,000 downloads, a 4+ out of 5 rating for most apps in app stores, and average end-user session length ranging from 2 to 5 minutes across the different apps. Additionally, the company has been recognized for its innovative efforts by UK-based Eccomplished.

Retailers have also been extremely pleased as these Vuforia-enabled apps have:

  1. Increased purchase conversion rates
  2. Decreased shopping cart abandonment
  3. Reduced product returns
  4. Elevated brand awareness and engagement

As an example, for Vitra, the ability for customers to view an iconic Eames Lounge Chair in their own homes led to a number of benefits. Sayduck highlighted a 50% uptick in mobile conversion rates with 20% uplift on basket value. In addition, Sayduck found that 33% of the app's users snapped photos and posted them on social media, which yielded 30% higher engagement than other marketing tactics.

Sayduck is now entering new product areas including footwear and recently collaborated with Onitsuka Tiger on the exclusive launch of its Hanon Colorado 85 "Wildcats II" sneaker. The company created enormous buzz among "sneakerheads," who could try on the shoe virtually at any Hanon store 1 week prior to the shoe's global launch. Pent-up excitement and significant social media interest fueled customers' desires and the sneakers soon sold out worldwide.

Sayduck is also preparing to launch a revamped version of their own Sayduck app which allows consumers to browse, engage with and purchase products from multiple brands via a single app. Sayduck's grand vision for their app is to put ‘all the brands in your pocket'.

"We believe in using the best and simplest technologies out there as we see ourselves as a service, not a technology provider. With Vuforia, we can create apps that bring products to life, which is super-useful because of the immediacy of its effect - people get it right away."
Mikko Martikainen co-found & CEO Sayduck