Scholastic Book Fairs sought a solution to digitize the fair experience - one that would more effectively:
- Help parents match books available at the fair with their child's reading level and interests
- Further involve and connect a parent to his/her child's Book Fair and reading experiences
- Increase discoverability
- Drive book sales
In the first two months following app launch, nearly 30,000 customers have downloaded the Scholastic Book Fairs app - 72% of which are for iOS devices. Such adoption confirms that parents seek accessible, easy-to-use tools and resources that aid in selection and purchasing of books for their children. The app has received strong ratings, including an iTunes rating of 3.5 out of 5 stars and Google Play rating of 4 out of 5 stars.
Deborah Forte, President of Scholastic Media, noted that "Scholastic has joined with a best of breed technology partner to meet the needs of our parent and teacher customers."
Alan Boyko, President of Scholastic Book Fairs, noted "This new app is revolutionizing the way parents navigate the school book fair and will help them easily pinpoint the right book for their child. In this era of higher standards, students are required to enhance their vocabulary, read more complex texts, and develop greater critical thinking skills. To do that, we know that our students must spend more time reading independently, and the Scholastic Book Fair app is equipped with the technology to help every child find the books that they cannot wait to read."