Wildlandia

Opportunity

Going on an African safari is a dream for many children. Now, thanks to Current Studios, developer of the Wildlandia app, the many wonders and animals of the Serengeti are just a few clicks away. With the Wildlandia app, kids explore a unique learning experience helping them to nurture elephants, lions, zebras, hippos and giraffes in augmented (AR) and virtual reality (VR).

Solution

To capture a child’s imagination, Current Studios wanted to bring the Wildlandia animal sanctuary to life on ordinary bedroom products, such as bedding, pillow covers and blankets. Experts at creating stunning experiences in ingenious ways, the studio knew that AR would enable children to engage in feeding, watering, playing with and tending to a growing herd of animals through game play and constant care of their habitats.

The Vuforia™ mobile vision platform was selected as the AR solution of choice. Vuforia’s cost effectiveness, consistent performance on both Android and iOS devices, as well as seamless integration with Unity and Google Cardboard workflows were among its major benefits. Additionally, Vuforia’s extended tracking provided greater stability for game play and up-close interaction with the animals.

Results

Wildlandia offers children a unique digital experience to learn firsthand what it takes to care for and protect wild animals and their habitats. With Vuforia, Current Studios can easily develop multiple targets to add more animals, habitats and fun-filled adventures throughout the African Savannah. According to Current Studios, downloads of the free game from the Apple App Store and Google Play are helping drive sales of Wildlandia products, which are sold exclusively at Toys “R” Us stores throughout the U.S. and Canada.

“Vuforia’s consistent AR advancements give us the confidence that products we develop will stay current and relevant as new mobile devices, cameras and software evolve. The connection of digital to physical is best represented with AR and Vuforia, and we’ve developed some great applications and stunning immersive experiences for our clients.”
Nathan Kroll President Current Studios