Augmented Blueware

Opportunity

Royal Delft, established in 1653, is the leading manufacturer of handmade and hand-painted Delft Blue earthenware. They have achieved this through a process of constant evolution and innovation, and are therefore are always looking for new ways to stand out from the crowd. 

With their design partner, FLEX\design, they created a new concept of Tableware decoration to further their originality. 

With Augmented Blueware the decoration of a unique hand painted vase can be digitalized and  applied to be used as decoration for tableware, creating a truly unique personalized product.

To demonstrate the design possibilities to owners, an AR experience application was developed by TWNKLS|augmented reality.

In contrast to the 3d modelling that is normally used in AR, this content is on a flat surface. To deal with this challenge, TWNKLS developed a viewing application for iOS that scans a vase and then reproduces the unique designs of that one vase over other pieces of crockery.

The second challenge was the AR itself: if the augmented designs were out of place or tracking was lost, the visual fidelity of the experience would suffer. The need for stability to replicate such grandeur so seamlessly was clear.

Solution

The approach to overcoming this challenge started with creating a highly fashionable and high-resolution marker that allowed for ‘Augmented Blueware’ having its world premiere at the grandest of design stages - the Salone del Mobile, in Milan.

Secondly, TWNKLS couldn’t have developed the AR experience without the robust software of Vuforia Engine. By using the power of Vuforia Engine Model Targets, TWNKLS was able to achieve great tracking performance for the sizable high-resolution design-marker, allowing the camera to lock onto its minimal features. Adding Extended Tracking to the mix ensured the augmented graphics remained in full effect whenever the user moved in to get a closer look at the designs on the crockery. This way, the application always retained its slick and sleek presentation.

Additionally, Vuforia Engine’s Object Targets feature allowed TWNKLS to create a completely new way to interact with the physical content: pointing the camera at the hand-painted vase and scanning its features triggers a transition animation which reveals a matching set of augmented textures on the crockery.

Together with Extended Tracking, this ensures that, for the user holding the tablet, their view is always of tableware with designs, maintaining the effect that they are no longer looking at blank crockery pieces.

Result

The result of using this technology is Augmented Blueware: a product that perfectly blends centuries-old tradition with modern design, and presents the fusion in a futuristic manner. The application itself can display unlimited designs based on unlimited amounts of vases. In less than 30 seconds the vase is scanned, the crockery is located through the tracking and the designs are layered on top.

The product had its premiere at the prestigious Salon del Mobile, Milan, the world’s largest design fair, and has now also won the highly prestigious Dutch Design Awards (in the category Best Client).

See also the video below to watch the scanning process and get a taste of the Augmented Blueware experience.