Automotive

As global competition grows, and workforces shrink, the automotive and light truck industry faces immense challenges. The need for more efficient manufacturing, inspection and service process is critical for successful market penetration.

Augmented reality is transforming the automotive, rail, and mobility sectors. By harnessing the power of AR, organizations are increasing worker productivity, manufacturing higher quality products, and transforming service. Vuforia augmented reality solutions from PTC enable businesses to capitalize on the convergence of the physical and digital worlds. Unleash the power of AR innovation to deliver the transportation solutions of the future to your customers.

QX50 Showroom with AR display

INFINITI QX50 X-RAY: AR Experience for Better Sales

Visionaries 777 worked with Infiniti to build their QX50 AR experience. See how this application encouraged potential car buyers to digitally tour the vehicle with a tablet, discovering the inner workings of the QX50. The 3D visualization and engagement were key to creating a “wow” factor for customers.

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Man in manufacturing environment with automated drill

How Best-in-Class Service Companies are Using AR

The field service industry faces many challenges. As trusted experts retire, product variety and complexity accelerate. Traditional methods for scaling and teaching expertise are no longer enough. Read Aberdeen’s free report to see how service leaders are combating these challenges through investment in augmented reality.

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Automotive factory with worker attending to auto frame

AR in Manufacturing: ARC White Paper

Many industries are seeing experts leave and new technicians join the workforce. ARC has found that many manufacturers are turning to augmented reality (AR) for faster, more effective onboarding of new workers. Find out how AR could benefit the production of vehicles in this free white paper.

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Hand holding phone with app showing info touch points of dashboard

Mercedes Leverages AR for Improved User Experience and Sales

Ask Mercedes is a mobile application used with the Mercedes-Benz E-class and S-class sedan which lets both Mercedes sellers and customers learn details about using their car. A user simply needs to point their device at the dashboard to find out how to take advantage of all the various functionalities and features of the vehicle.

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